Trojan olympics - New olympic sports
The Trojan games viral campaign has been viewed by over 62 million people since its launch at the end of October 2003.
The work has won 3 British Television Advertising Awards, the IAB award for best online creative of the year, gold at the EPICA awards, a D&AD Silver nomination and a Gold Lion at 2004 Cannes Advertising Festival.
For what ? for ...condoms!
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