10 Tips for Successful Ezine Advertising - Michael Southon
1). Track your Ads:
The first and most important rule in ezine advertising is: "Track your Ads!". You might place your ad in 5 different ezines and get a hundred responses, but if you don't track your ads, you won't know which ezines were pulling responses and which weren't.
To advertise effectively in ezines, you must learn from experience - its a process of trial and error. Eventually, you'll end up with a handful of ezines that you know are bringing you a high response rate. After that, just keep placing your ads in those ezines and you'll have a guaranteed stream of customers.
But how do you track your ads?
The simplest method is to place a key or a code at the end of your email address. This is the email address you'd place with the ad:
yourname@yourdomain.com?subject=freezine
Then, when you get a reply with 'freezine' in the subject field, you'll know which ezine it came from.
For a URL, it's the same principle:
http://www.yourdomain.com?freezine
However, if you're going to code your URLs, you'll need a sophisticated webstats program to track the coded URLs. Here are a couple of free ones:
* http://www.hitbox.com
* http://www.openwebscope.com
* http://www.sitemeter.com
* http://www.webtrendslive.com
Here's another way to code your URLs : for every ezine ad, create a duplicate of your homepage and name the page after the ezine that your ad will appear in. So, if the ad is appearing in Ezine A, this is the URL you'd place in that ad:
http://www.yourdomain.com/EzineA
Again, you'll need to use a good web stats program to track the hits to your coded URLs.
2). Target your Audience:
The second rule is to target your audience. It may seem obvious but some advertisers overlook this. If you're selling a web-marketing course, don't advertise in an ezine that deals with stock options; they probably won't be interested.
Use the 'subject categories' in any ezine directory to find ezines that relate to the product you're selling. You can find a list of 60 ezine directories in 'The Free Directory of Ezines' at:
http://www.netmastersolutions.com/tools.html
3). Find an Ezine:
Once you've chosen a number of ezines that target your audience, subscribe to them and examine the ads closely. If you see an ad that keeps repeating issue after issue, you can be pretty sure that its getting results. You've found a good ezine to advertise in.
4). Check Number of Ads in Ezine:
Check to see how many ads are in the ezine. You don't want your ad lost in an ezine farm at the bottom of the newsletter. You probably won't get much response from an ad in an ezine that has 15 or 20 ads per issue. Readers of those ezines have become hardened to the ads and have learnt to skip them.
5). Check Their Policy:
Check to see if the ezine publisher has a policy of never running ads for two similar products in the same issue - your ad will be much more effective if its the only one of its kind in that particular issue.
6). Small or Large?
Small ezines vs. Big ezines: bigger is not always better. The big ezines with 1000's of subscribers tend to have more ads than the small ezines. Also, small ezines with only a few hundred subscribers often have a much more targeted audience than the big ezines.
7). Repeat your Ads:
Research shows that off the Web, an ad has to be seen about 21 times before someone acts on it; on the Internet its about 9 times. If your budget allows, try and have your ad repeated at least three times in a particular ezine. Most ezines have discount packages for bulk advertising.
8). Provide a Response Email or URL?
Opinions are divided on this; some people prefer to give an email address, others prefer to give a URL. The advantage of giving an email address is that it gives you the opportunity to send a powerful sales letter to the person who responded to your ad. Its also much easier to track your ads with an email address than a URL.
9). Freebies!
Have something free in your ad copy. It'll often tip the balance between a response and no response.
10). Keep Ads Short:
Keep your ads short, even if you're not using the number of words you're allowed. Short ads are more likely to be read. Keep your sentences short too; they pack much more power. Use the word 'You'. Don't describe your product but tell the reader what your product can do for them.
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The first and most important rule in ezine advertising is: "Track your Ads!". You might place your ad in 5 different ezines and get a hundred responses, but if you don't track your ads, you won't know which ezines were pulling responses and which weren't.
To advertise effectively in ezines, you must learn from experience - its a process of trial and error. Eventually, you'll end up with a handful of ezines that you know are bringing you a high response rate. After that, just keep placing your ads in those ezines and you'll have a guaranteed stream of customers.
But how do you track your ads?
The simplest method is to place a key or a code at the end of your email address. This is the email address you'd place with the ad:
yourname@yourdomain.com?subject=freezine
Then, when you get a reply with 'freezine' in the subject field, you'll know which ezine it came from.
For a URL, it's the same principle:
http://www.yourdomain.com?freezine
However, if you're going to code your URLs, you'll need a sophisticated webstats program to track the coded URLs. Here are a couple of free ones:
* http://www.hitbox.com
* http://www.openwebscope.com
* http://www.sitemeter.com
* http://www.webtrendslive.com
Here's another way to code your URLs : for every ezine ad, create a duplicate of your homepage and name the page after the ezine that your ad will appear in. So, if the ad is appearing in Ezine A, this is the URL you'd place in that ad:
http://www.yourdomain.com/EzineA
Again, you'll need to use a good web stats program to track the hits to your coded URLs.
2). Target your Audience:
The second rule is to target your audience. It may seem obvious but some advertisers overlook this. If you're selling a web-marketing course, don't advertise in an ezine that deals with stock options; they probably won't be interested.
Use the 'subject categories' in any ezine directory to find ezines that relate to the product you're selling. You can find a list of 60 ezine directories in 'The Free Directory of Ezines' at:
http://www.netmastersolutions.com/tools.html
3). Find an Ezine:
Once you've chosen a number of ezines that target your audience, subscribe to them and examine the ads closely. If you see an ad that keeps repeating issue after issue, you can be pretty sure that its getting results. You've found a good ezine to advertise in.
4). Check Number of Ads in Ezine:
Check to see how many ads are in the ezine. You don't want your ad lost in an ezine farm at the bottom of the newsletter. You probably won't get much response from an ad in an ezine that has 15 or 20 ads per issue. Readers of those ezines have become hardened to the ads and have learnt to skip them.
5). Check Their Policy:
Check to see if the ezine publisher has a policy of never running ads for two similar products in the same issue - your ad will be much more effective if its the only one of its kind in that particular issue.
6). Small or Large?
Small ezines vs. Big ezines: bigger is not always better. The big ezines with 1000's of subscribers tend to have more ads than the small ezines. Also, small ezines with only a few hundred subscribers often have a much more targeted audience than the big ezines.
7). Repeat your Ads:
Research shows that off the Web, an ad has to be seen about 21 times before someone acts on it; on the Internet its about 9 times. If your budget allows, try and have your ad repeated at least three times in a particular ezine. Most ezines have discount packages for bulk advertising.
8). Provide a Response Email or URL?
Opinions are divided on this; some people prefer to give an email address, others prefer to give a URL. The advantage of giving an email address is that it gives you the opportunity to send a powerful sales letter to the person who responded to your ad. Its also much easier to track your ads with an email address than a URL.
9). Freebies!
Have something free in your ad copy. It'll often tip the balance between a response and no response.
10). Keep Ads Short:
Keep your ads short, even if you're not using the number of words you're allowed. Short ads are more likely to be read. Keep your sentences short too; they pack much more power. Use the word 'You'. Don't describe your product but tell the reader what your product can do for them.
please visit for more Entireweb.com
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